The event being featured on some forums.
PHILIPSBURG--St. Maarten Hospitality and Trade Association’s (SHTA’s) “St. Maarten Flavors Appeteaser Week,” gained exposure locally, in the United States and on Dutch television, SHTA said in a recent press release.
The event kicked off on June 15 as a teaser for St. Maarten’s culinary month – November. It received coverage on television stations in Atlanta, Dallas, Philadelphia, Pittsburgh, Tampa, New York, San Francisco, Seattle and Washington DC. TV coverage has also been provided by RTL4, the largest Dutch television channel, as a segment on its “Life is Beautiful” series.
In addition to the media coverage abroad, SHTA said it is grateful for the involvement of many island actors supporting the cause of highlighting St. Maarten as Culinary Capital of the Caribbean. Amongst other local celebrities, King Vers, Mighty Dow, and Gee-Money supported by indulging in an Appeteaser Week meal. Radio station Island 92 provided interviews with many local chefs over the past month.
SHTA said local exposure continues via a series of specials in The Daily Herald. In “Secrets of St. Maarten Flavors,” local chefs and their signature dishes will be featured in Out ’N About leading up to the culinary month, November – St. Maarten Flavors.
Appeteaser Week serves as a sneak preview for diners to taste the “signature dishes” offered during the prix fixe dining around the month of November. To gain exposure, organisers hosted journalists to help promote the event, sample excellent culinary offerings and entice travellers to plan ahead for November.
St. Maarten Flavors in November consists of a three-course signature meal for US $49, or $17.50 for a one-course meal, at many dining establishments around the island. Participating restaurants also temporarily applied this prix fixe during Appeteaser Week, which runs until Saturday.
Caribbean Liquor and Tobacco supported with its brands Eldorado Rum and DiSaronno together with Port St. Maarten to achieve the world record for number of participants drinking a cocktail earlier this week, to spotlight the event in an even wider channel. SHTA thanked main sponsor PDG Supplies which provided recyclables for the almost 500 cocktails that were served at the Port last Thursday.
In addition to highlighting St. Maarten as a culinary destination and the variety of tastes, the St. Maarten Flavors programme is raising funds for a new St. Maarten Culinary talent team to compete internationally.
Sponsors include the St. Maarten Tourism Bureau, CLT, PDG Supplies, EZ Shop, Sol Gas, ORCO Bank, VISIT Magazine, Island 92Radio, SXM Talks, Sotheby’s International Realty, Dock Maarten, TraKx and Sound 2000.
Restaurants interested in participating in “St. Maarten Flavors” in November can contact the SHTA office at
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Foodies interested in staying up to date with both Appeteaser Week and St Maarten Flavors can subscribe to the newsletter by e-mailing
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https://www.thedailyherald.sx/islands/appeteaser-week-gains-much-exposure
