PHILIPSBURG:--- This Wednesday 23 November, the St. Maarten Hospitality and Trade Association (SHTA) and St. Maarten marketing company Inspire Focus held a joint masterclass on how to strategically convert an audience into customers by using the Marketing Funnel as a strategic instrument.
Sixteen representatives of SHTA membership, retail, wholesale, educational, and tourism backgrounds learned about various ways on which knowing your customers can help to improve your marketing campaigns by creating messages, especially for that audience. Specifically, the masterclass guided on how to use the Marketing Funnel model, a model in use worldwide to analyze marketing opportunities.
The masterclass was ...
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