by Cdr. Bud Slabbaert
PHILIPSBURG:--- The Caribbean marketplace is cluttered with twenty-plus territories positioning themselves pretty much in the same way and offering similar benefits. Smart positioning will make one tourist destination stand out from the rest. It makes the difference from being average to becoming a dominant market player.
Positioning is one of the most powerful marketing concepts. It creates an identity or image of a destination in the mind of tourists in terms of an awareness that distinguishes it from competing destinations. It can boost the economic development of a destination. Positioning should be decided before any promotion ...
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